Innovation is the great key to success in this new digital age. Its use, combined with technology for management, has optimized processes in companies of all sizes and segments, turning local businesses into global businesses.
The path to business innovation is to develop something intelligent and unique, which will make a difference in terms of value, quality and productivity, through the use of emerging technologies or already consolidated in the world.
Information technology (IT) has dramatically changed the lives of individuals and organizations. Stop for a moment and think about how business was done two decades ago. There was no email, online commerce, internet, digital marketing, automation or social networking. Now, with all that, communications are practically instantaneous.
Online shopping, social networking and cloud computing are some examples of the changes that have taken place with IT development. There are several areas where technology can help you while managing your work. See below the main ones and know why you should invest in technology improvements in your company right now!
IT in business management
The success of any business depends on certain factors. Some of them involve precise analysis of indicators, choosing the right technology to support the operation and having a good vision of the future.
Researches in the last decades have proven that those organizations that have invested in technology and chosen the path of innovation have increased their market share and competitiveness.
Without a doubt, IT gives companies the opportunity to closely evaluate business performance and plan strategies according to this data. It also provides several tools that help to solve complex problems and trace the scalability (continuous growth) of the business.
And to help you better understand how this happens, see below how information technology plays a vital role in different spheres of a company.
Speed and accuracy are at the heart of the right decisions within a business. Every successful organization has to go through a process of evaluation and satisfaction surveys. Currently, this can be done in different ways: through online surveys, forums, blogs, discussion groups and, of course, through personal interviews.
In addition, tools such as Big Data and Google Analytics are also great when it comes to extracting useful information that can directly impact business decisions. These online tools will not only provide real-time answers from your target audience, but also ensure data accuracy and minimize the risk of human error.
Marketing and business growth
The secret of business success lies in marketing, which allows management to identify where its target audience is and then observe their consumption patterns and needs. Marketing, in general, covers public relations, advertising, promotions and sales, which directly impact business results.
There are many forms of marketing that can help you reach your potential customer. But today, the main one is digital marketing, a modern phenomenon developed with IT that allows a business to promote its products and services globally through the web.
Not only has this made marketing techniques more effective to the consumer profile of the digital age, but it has also been bringing significant results for businesses that decide to invest in this strategy.
Support and customer satisfaction
High levels of customer satisfaction are the key to success and cannot be achieved without a real-time customer support process. The success of a business depends on identifying what the customer needs, what their behaviors are and the level of satisfaction with our service or product.
Effective communication, therefore, is the best way to understand customer demands, their problems and how the company can help you solve them. And thanks to the internet, today we have instant access to our customers all over the world.
Information technology provides many channels to communicate with customers without having to go out in the sun or rain. Some of these channels are e-mails, social networks, newsletters or text messages on your smartphones. In addition, large organizations often use customer relationship management (CRM) systems to store valuable data and understand the pattern of customer behavior and their future needs.
Resource Management and Globalization
Resource management plays a crucial role in business performance. When it comes to medium or large companies, it’s very complicated for top management to manually manage all available resources – both human and financial.
Information technology has been essential in automating processes and providing user-friendly solutions to the financial management of companies. A decade ago, most resource management systems were desktop-based, meaning they only worked within the company network.
In addition, with financial management software, for example, it is possible to lower the predictability of spending, centralize information and optimize processes as a whole. The systematization of processes, through technology, helps a holistic view of the business, besides making the data more reliable, because it minimizes errors and automates the collection of information.
Today, companies have already seen that having an innovative approach to business strategy and knowing how to make the right decisions – at the right time – is a prerequisite for any profitable operation.