With the volume of popularity that is acquiring sure that at some point you have wondered how to get followers in Tik Tok.
The world of mobile applications encompasses an endless number of utilities to cover any need and also for leisure.
Smartphones help us with tasks such as studying, exercising, looking for an apartment, following a healthy diet, shopping or looking for a job, among many others.
Apps have radically changed the way we manage our time and relate to others but, without a doubt, have had a significant influence on the concept of leisure.
Social networks and games occupy a large part of our activity on mobile devices.
Without a doubt, the preferred leisure format for users is video.
This is one of the reasons why applications such as Snapchat, Instagram or Tik Tok are being so successful.
In particular, Tik Tok has grown exponentially in number of users in a very short time.
And since it is possible to advertise on it, a new market niche has opened up for companies, which are taking advantage of the success of this social network to get closer to centennials.
Today we will see how to gain visibility for your brand and get followers on Tik Tok.
What is Tik Tok and why is it so successful?
TikTok is a recent mobile app that is a big hit with younger audiences.
This platform is a social network based on short videos created by the users themselves.
Although it was born in China in 2016, its popularity has also spread in Western societies.
The big jump came in 2017, when its creators bought the social network Musical.ly to integrate it into the platform.
The operation of the app is simple.
Tik Tok allows users to record short videos of up to 15 seconds in length.
These videos can be edited to add music, filters, stickers and hashtags.
In addition, it is possible to upload pre-recorded videos of one minute in length and the hashtags allow users to find and follow their favorite content.
The most popular videos are those in which users record themselves doing playback, although challenges and surprising contents, such as parkour, and memes are also very successful.
If there is one thing all the videos have in common it is humor and the most viral contents are those that have the greatest capacity to make us laugh.
This is the great asset for brands, since humor has a great potential to connect with consumers.
The reasons for Tik Tok’s success
The large volume and variety of videos available have made this platform a great show for young and, lately, not so young people.
Since 2016, more than 1.5 billion people around the world have downloaded the app.
In the first quarter of 2019 alone, 188 million users installed it and according to the latest data available, Tik Tok has more than 800 million active users.
In Spain, there are already more than 14 million Tik Tok users -mostly teenagers- although more than half of the platform’s fans are between 19 and 24 years old, more and more adults are joining it.
This evolution makes brands show a growing interest in having a presence in this social network.
The main reason for the overwhelming success of Tik Tok is that it is presented as an alternative for users to create and enjoy audiovisual content through an innovative format: short videos that are created with great ease.
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